Always One Step Ahead

Our brand positioning for Deloitte is a simple question to all 165,000 people in the firm: What are you doing every day to be Always One Step Ahead?

A step ahead brand book

The word brand is nowhere to be seen in this book. Just wonderful and inspiring stories that touch on the attributes of Always One Step Ahead and allow people to come to their own conclusions. The book was also created as an interactive ebook and series of video podcasts.

A step ahead identity

Thousands of people use (and abuse) the Deloitte identity every day. How do you move this behemoth a step ahead? With one word: Focus. Fewer colours. Fewer typefaces. Fewer image styles. Fewer words. More clarity, more impact, more consistency. Now everything makes so much more sense.

A step ahead screensaver

Screens don’t need saving anymore. With 165,000 people Deloitte can save something much bigger. Instead of a corporate screensaver, we created PlanetSaver – a bespoke energy saving application and the largest green initiative of its kind in the world.

A step ahead reception

In place of a static reception display, we gave Deloitte NewsMap – a touchscreen worldmap build from a real time feed of global business news that, quite literally, gives you the whole world of business at your fingertips.

A step ahead annual review

An annual review has to fulfil very different roles for different audiences. How can you please everyone? Only give people the bits they want. The Deloitte Annual Review Publisher lets you choose what you’re interested in, and creates a customized review for you on the spot.

A step ahead advertising campaign

Why do all financial services ads have to look exactly the same? Instead of wasting time with more wallpaper, we looked for a campaign that only the category of one firm would do. Welcome to the Green Dot Campaign.

“The Partners are our trusted advisers. We value their

decisiveness, maturity and insights.

And their huge creative brain.”

Ludo de Keulenaer

Global Managing Partner, Brand, Deloitte

Quick facts

Client

Deloitte

Sector

Professional Services

Business size

165,000 employees in 140 countries

Brief

Global brand positioning and communications

Deliverables

Strategy, brand identity, communications, guidelines, advertising, internal communications, brand management, digital applications